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Understanding Product Growth Options (Resource Guide)

Updated: Jul 27, 2023

E-commerce. Wholesale. Storefronts. Mobile Retail

37 Oaks helps small businesses grow into new markets & new channels. Whether you are designing apparel; bottling sauces; mixing lotions or beading jewelry, it is important to diversify your business so you can reduce risks and make room for smart growth. If 2020 taught us anything, it's that being too reliant on one sales channel or one market can leave your business weak & vulnerable when challenges hit.


Choosing where to focus business growth can be an overwhelming and intimidating process. So 37 Oaks University wants to help you put this in perspective with a snapshot of options & considerations.


Let's explore four channels of sales, or what we call distribution channels: ecommerce, wholesale, storefront and mobile retail.





Ecommerce: Flexible


E-commerce is the selling of goods or services using the internet. We love e-commerce because it is so flexible. It's important to know that there are different types of e-commerce models and you are bound to find one that meets you budget, business stage, capabilities & capacity. Because of this, it is a great channel that grows with your business.



Wholesale: Volume


Wholesale is the selling goods in bulk and distributing them to other businesses, who then sell it to customers. Wholesale makes sense when your are prepared to sell in large quantities.


Storefront: Experience


A storefront is a location in which merchandise is sold primarily to the consumer. It is a great way to control an immersive & holistic shopping experience.




Mobile Retail: Mobile


Mobile retail offers a physical shopping experience through various,, flexible locations. Take your business on the road- literally! Different from storefronts, this model allows you to physically connect with customers without the commitment of a permanent location.


Although this is a good overview, it probably sparked a sea of questions. Strategically growing your business can be an intense process, but we are here to help. You now have a general understanding of distribution options, so let's dive deeper, These next steps will provide more information to help you decide where to focus your business growth


Download and read our latest article that will help you explore these four channels of sales, or what we call distribution channels: E-commerce, Wholesale, Storefront and Mobile Retail.

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