Course List
Building retail, commerce and distribution knowledge for entrepreneurs.
Take a refresher course or complete a self-paced commerce curriculum.
Join through live webinar, classroom, or watch On Demand from the comfort of your personal device. Either way, we take the complexity out of growing your product-based business.
WHOLESALE SERIES
Getting your brand on retail shelves can be a task. We will help you understand the details that can save time, resources and stress.
Intro To
Wholesaling
Do you want your products on retail shelves? Does this process seem intimidating and complex? What do you need to know and where do you start?
​
Dealing with retailers & distributors can be intimidating, complex, timely and expensive if you don't know what to look for or how to prepare. You typically get one chance to make a good first impression with a Buyer, so you need to make it count. This course is designed to help you prepare for your retail journey.
Intro To WholesaleÂ
Distribution PartnersÂ
When should you use a retail Broker vs. a Distributor? How do you know if they are qualified? What are the different compensation structures?
There are many ways to get on store shelves, so having the right partners can save you time, money and stress. This course is designed to help you understand the partnerhip options.
​
Prerequisites: Intro to Wholesaling
Intro To RetailÂ
PromotionsÂ
On Demand | Live Webinar | Classroom
What marketing & promotional programs does a retailer want you to plan for? What are budget and store execution considerations of those promotions? What top mistakes should you avoid in this process?
This course provides insights to help you develop a strategy that is attractive to Buyers and helps maintain your space on retail shelves.
​
Prerequisites: Intro to Wholesaling
Wholesale Business Development Tools
On Demand | Live Webinar | Classroom
You get one chance to make a good first impression. When pitching to retail Buyers and distributors, it is important to be prepared & professional with information they need. Learn how to structure and design key business development materials needed in the process.
​
Prerequisite: Intro To Wholesaling; Intro to Retail Promotions.
Selling Into Wholesale Workshop
Live Webinar | Classroom
Whether you want to connect directly with wholesale distributors or retail Buyers, getting products in the hands of partners that can help sell your products in large quantities can be a robust process. Once you get this opportunity, it is critical to be prepared. This interactive workshop prepares you and sets expectations for this sales process. We outline various approaches; discuss tips & best practices; review supporting sales tools and run mock sales meetings.
​
Prerequisite: Intro to Wholesaling; Intro to Wholesale Business Development Tools; Are You Ready For Retail? Business Assessment
E-COMMERCE SERIES
More and more customers are shopping online, so if you do not have an e-commerce presence, then you are missing out. Let us help prepare you for this channel.
Intro to
E-commerce
Whether you are a brick & mortar business that needs to be more competitive or a local brand looking to grow sales, you must understand e-commerce to be competitive in this environment.
​
Let us help you understand the basics of e-commerce so you can plan for success.​
​
Intro to E-commerce Shipping
On Demand | Live Webinar | Classroom
Shipping is such an important part of your e-commerce business. It impacts the price you charge to the customer experience you deliver. This course teaches the basics of planning & executing an effective e-commerce shipping strategy.
​
Prerequisites: Intro to E-commerce
​
Intro to E-commerce Marketing Strategy
On Demand | Live Webinar | Classroom
Having a thoughtful approach to marketing your online store is required to compete in this market. But where do you start? This introductory course helps you understand how to translate the sales funnel framework to an effective e-commerce marketing strategy.
​
Prerequesties: Intro to E-commerce
Create A Winning E-commerce Experience
Live Webinar | Classroom
Creating a winning customer experience is critical in brick and mortar, but we can't forget that it is just as important online. This makes a difference between customers browsing your site to clicking the "buy" button.
​
Prerequisite Courses: Intro to E-commerce, Intro to E-commerce Shipping, Intro to E-commerce Marketing Strategy
Driving E-commerce Awareness
On Demand | Live Webinar
This course teaches you how to strategize and use various marketing tactics on a budget of $400, $4000, or $40,000.
​
Upon completion of this on-demand course, you can sign up for 3 months of group office hours to support in the planning and development of your marketing strategies.
​
In collaboration with Wise Digital Marketing.
​
Prerequisite Courses: Intro to E-commerce Marketing Strategy
Driving E-commerce Conversion
On Demand | Live Webinar
Driving traffic to an e-commerce site is just one aspect of the marketing and sale process. Next, we need to turn site visitors into paying customers. This course outlines the top ways to drive e-commerce conversion.
​
Prerequisite Courses: Intro to E-commerce; Intro to E-commerce Shipping; Intro to E-commerce Marketing Strategy; Driving E-commerce Awareness
MOBILE RETAIL SERIES
Mobile retail is a great way to grow your business without the commitment of a permanent location. This series will prepare you for success.
Intro To
Mobile RetailÂ
Live Webinar | Classroom
Mobile retail is a great way to grow your business. Food trucks and pop up shops allow you to connect to various markets without the full investment and commitment of a permanent location.
Let us help you explore these channels and understand the basics before taking that leap.
Intro to Pop-Up Markets
On Demand | Live Webinar | Classroom
A great and flexible way to strategically grow your business is to participate in pop-up markets. Learn how to effectively plan and get the most out of these opportunities.
​
Prerequisites: Intro to Product Assortments; Defining Your Unique Value.
STOREFRONT SERIES
Physical stores are not dead, but they are shifting. Operating a storefront requires investment, time & resources. We will arm you with the information you need to make the best decisions.
Introduction To Storefronts
On Demand | Live Webinar | Classroom
Your business is growing and now you are considering a storefront location. This can be an amazing, yet pivotal decision.
This course provides an overview of the fundamentals, considerations & expectations of launching and operating a product-based, storefront business. You will understand how to prepare and become best equipped for this successful venture.
Intro To Visual Merchandising
On Demand | Live Webinar | Classroom
Window displays, signage, fixtures, interior merchandising and store layout are used to influence customer behavior and drive sales and profits. It's where the creative and business worlds meet in retail. This course introduces you to proven visual merchandising strategies & principles that retailers use to drive business performance.
​
Prerequisites: Intro to Storefronts; Intro to Assortment Planning
Choosing A Storefront Location
Live Webinar | Classroom
Location, Location, Location!
Opening a retail store is a major investment, so it is important to understand the factors in selecting the optimal space. This course will help you determine the best location for your business.
​
Prerequisites: Introd to Storefronts
Intro To Retail Technology & Systems
Live Webinar | Classroom
To operate a profitable, scalable and sustainable store, technology and systems are critical. This course will take this complex topic and simplify it.
​
Prerequesites: Intro to Storefronts.
STRATEGY & OPERATION SERIES
Whether you are a new or experienced business owner or a supporting team member, these strategy and operation courses are designed to drive and lay a foundation for profitable growth.
How can we grow what we don't measure? Understanding & planning your business' financial statements can be a time consuming & intimidating process, especially if you don't have this background. Learn the basics of a profit & loss statement staement and how it can help you make more profitable decisions.
​
Prerequisite: Intro to Costing Goods; Intro to Pricing Products
Intro To
Retail Math
On Demand | Live Webinar | Classroom
Do you have too many products, or maybe not enough? How do you determine which products to keep, create and/or sell? This course outlines guidelines, information and processes that help you make the best assortment decisions for your business.
​
Prerequisites: Intro to Costing Of Goods; Intro to Product Pricing; Intro to Retail Math; Annual Planning; Defining Your Unique Value
Intro To Assortment Planning
On Demand | Live Webinar | Classroom
Inventory management is a financial activity. If your inventory processes are not tight, then you are leaving money on the table. This workshop will discuss how inventory management impacts your overall business performance.
Intro To Inventory Management
Live Webinar | Classroom
Why should people buy from you? How can you position your business to be more attractive to retail buyers or customers?
The value you provide to the market may be deeper than you think. This is why it is critical to dedicate time to uncovering your true value as it is the core of all your customer marketing & communication messages.
​​
Defining YOUR Unique Value
On Demand | Live Webinar | Classroom
Your pricing strategy will not only impact what you sell, where you sell and to whom you sell to, but also how much money you bring into your business. This course walks you through a Simple Pricing Framework that help you determine your product's initial pricing and then outlines additional strategies to use as your business evolves.
​
​
Prerequisite: Intro to Costing Goods; Intro to Assortment Planning & Defining Your Unique Value.
Intro To ProductÂ
Pricing
On Demand | Live Webinar | Classroom
With Q4 representing upwards of 40% of annual sales, it is important for product-based businesses to have a plan. This course outlines a framework for growing businesses that are strapped for time and resources and need to have a quick (60 -90 day) and focused holiday strategy.
Holiday Planning Workshop
On Demand | Live Webinar | Classroom
We work hard to build our business, but what is our exit strategy? Ever consider selling your business? If so, you want to make sure you are clear as to what makes a business valuable. This way, you can begin to make strategic decisions on increasing its value and make it appealing to buyers. This course helps you understand these factors.
What Makes A Business Valuable?
Classroom
This workshop is for small business owners that need to understand how to use storytelling to connect and build trust with their customers.
Prerequisites: Defining Your Unique Value
​
*Hosted by Definition Theatre
Introduction To Storytelling
Live Webinar | Classroom
Intro To Value Stream Mapping
On Demand | Live Webinar | Classroom
Have you noticed that if certain problems or challenges with your business processes or operations were fixed, that you can save time, money and resources?
This course introduces you to principles and insights of Value Stream Mapping. It also provides an outline of a simple framework that helps identify opportunities next steps in operating a more efficient business.
Intro to Facebook
Paid Ads
On Demand | Live Webinar
In this course you will learn how to strategize and create successful, high- performing paid advertising on the Facebook platform (includes Instagram as well).
​
Upon completion of this on-demand course, you can sign up for 3 months of coaching to strategize and plan your Facebook/Instagram paid ad campaigns. *Hosted by Wise Digital Marketing
​
Do you need help understanding how much your product cost to produce?
​
These are VERY important numbers to know as it is the core to many business decisions. We will teach you how to approach this process in your business.
Intro to
Costing GoodsÂ
On Demand | Live Webinar | Classroom
If you are ready to scale your distribution, then you need to be ready to scale your production. But, there are many options to consider.
​
Does it make sense for you to use a contract manufacturer (co-man), contract-packer (co-packer) or possibly a commercial kitchen. Let's explore and understand the roles and benefits of each.
Intro to Scaling Production
On Demand | Live Webinar | Classroom
A Guide To Setting Up GA4 (formerly Google Analytics)
On Demand | Live Webinar
Google Analytics as we know it today is going away, and will now be known as GA4 (Google Analytics 4). It is important that we understand how to set up and use this new platform so we can use business data to make the best decisions. This will help us save time, money and resources as we grow.
​
Upon completion of this on-demand course, you can sign up for 3 months of coaching to review your GA4 analytics and reporting. *Hosted by Wise Digital Marketing
​
Marketing
On A Budget
On Demand | Live Webinar
This course teaches you how to strategize and use various marketing tactics on a budget of $400, $4000, or $40,000.
​
Upon completion of this on-demand course, you can sign up for 3 months of coaching to support in the planning and development of your marketing strategies.
*Hosted by Wise Digital Marketing
​
Prerequisite: Intro to E-commerce Marketing Strategy