Course List
Building retail, commerce and distribution knowledge for entrepreneurs.
Take a refresher course or complete a self-paced commerce curriculum.
Join through live webinar, classroom or watch On Demand from the comfort of your personal device. Either way, we take the complexity out of growing your product based business.
WHOLESALE SERIES
Getting your brand on retail shelves can be a task. We will help you understand the details that can save time, resources and stress.
Intro To
Wholesaling
Do you want your products on retail shelves? Does this process seem intimidating and complex? What do you need to know and where do you start?
Dealing with retailers & distributors can be intimidating, complex, timely and expensive if you don't know what to look for or how to prepare. You typically get one chance to make a good first impression with a Buyer, so you need to make it count. This course is designed to help you prepare for your retail journey.
Intro To Wholesale
Distribution Partners
When should you use a retail Broker vs. a Distributor? How do you know they are qualified? What are the different compensation structures?
There are many ways to get on store shelves, so having the right partners can save you time, money and stress. This course is designed to help you understand the partner options that are best for your business.
Prerequisites: Intro to Wholesaling
Intro To Retail
Promotions
On Demand | Live Webinar | Classroom
What marketing & promotional programs does a retailer want you to plan for? What are budget and store execution considerations? What top mistakes do you need to avoid?
This course provides insights to help you develop a strategy that is attractive to Buyers and helps maintain your space on retail shelves.
Prerequisites: Intro to Wholesaling
Budgeting For Wholesale Growth
Live Webinar | Classroom
What are major cost considerations for getting my product on retail shelves?
As with any growth strategy, there is some level of investment. The process of getting your products on retail shelves is no different. This course will help you outline the various cost considerations of this process.
Prerequisites: Intro To Wholesaling, Intro To Retail Distribution Partners & Intro To Retail Promotions .
Wholesale Business Development Tools
On Demand | Live Webinar | Classroom
You may get one chance to make a first impression. When pitching to retail Buyers and distributors, it is important to be prepared & professional with information they need. Learn how to structure and design key business development collateral in the retail process.
Prerequisite: Intro To Wholesaling; Intro to Retail Promotions.
Selling Into Wholesale Workshop
Live Webinar | Classroom
Whether you are looking to connect directly with wholesale distributors or retail Buyers, getting products in the hands of partners that can help sell your products in large quantities can be quite a process. Once you do get this opportunity, it is critical to be prepared. This interactive workshop prepares you and sets expectations for this sales process. We will outline various approaches; discuss tips & best practices; review supporting sales tools and run mock sales meetings.
Prerequisite: Introduction to Wholesaling, Introduction to Wholesale Business Development Tools, Are You Ready For Retail? Business Assessment
ECOMMERCE SERIES
More and more customers are shopping online, so if you do not have an ecommerce presence, then you are missing out. Let us help prepare you for this channel.
Intro to
E-commerce
Whether you are a brick & mortar business looking to be more competitive or a local brand looking to grow sales, you must understand e-commerce to be competitive in this environment.
Let us help you understand the basics of e-commerce so you can plan for succes
Intro to E-commerce Shipping
On Demand | Live Webinar | Classroom
Shipping is such an important part of your e-commerce business. It impacts the price you charge to your customer experiences. This course will teach the basics of what you need to know in planning & executing a shipping strategy.
Prerequisites: Intro to E-commerce
Intro to E-commerce Marketing Strategy
On Demand | Live Webinar | Classroom
"Build It And They Will Come" is a strategy. Having a thoughtful approach to marketing your online store is required to compete in this market. But where do you start? This introductory course helps you understand how to translate the sales funnel framework to an effective e-commerce marketing strategy.
Prerequesties: Intro to E-commerce
Create A Winning E-commerce Experience
Live Webinar | Classroom
Creating a winning customer experience is critical in brick and mortar, but we can't forget that it is just as important online. This makes a difference between customers browsing your site to clicking the "buy" button.
Prerequisite Courses: Intro to E-commerce, Intro to E-commerce Shipping, Intro to E-commerce Marketing Strategy; Intro to E-commerce Photography & Video Strategy
Driving E-commerce Awareness Workshop
Live Webinar
After developing a strong marketing strategy, now it’s time to execute. Digital marketing is an important skill for any e-commerce business. This course will introduce you to the fundamentals of developing and executing effective Facebook & Instagram ads.
In collaboration with Wise Digital Marketing.
Prerequisite Courses: Intro to E-commerce Marketing Strategy
Driving E-commerce Conversion Workshop
Live Webinar
Driving traffic to an e-commerce site is just one aspect of the marketing and sale process. Next, we need to get customers to actually buy. This workshop outlines top tactics used to improve e-commerce site conversion. It also taps into real life scenarios and applications of industry experts and/or experienced business owners and allocates time for a conversion exercise.
Prerequisite Courses: Intro to E-commerce Marketing Strategy; Driving E-commerce Awareness Workshop
MOBILE RETAIL SERIES
Mobile retail is a great way to grow your business without the commitment of a permanent location. This series will prepare you for success in Food Trucks & Pop Ups.
Intro To
Mobile Retail
Live Webinar | Classroom
Mobile retail is a great way to grow your business. Food trucks and pop up shops allow you to connect with various markets without the full investment and commitment of a permanent location.
Let us help you explore these channels and understand the basics before taking that leap.
Intro to Pop Up Markets
On Demand | Live Webinar | Classroom
A great and flexible way to strategically grow your business is to participate in pop up markets. Learn how effectively plan and get the most out of these opportunities.
Prerequisites: Intro to Product Assortments; Defining Your Unique Value; Intro to Costing Goods; Introduction to E-commerce Marketing Strategy
Intro To A Food Truck Business
Classroom
Chefs and culinary artists love Food Trucks! In launching this type of business, there are many considerations that you need to be aware of as it will save you time, money and stress. We will help you understand your path to opening and operating a successful food truck business.
Prerequisites: Intro to Mobile Retail
STOREFRONT SERIES
Physical stores are not dead, but they are definitely shifting. Operating a storefront requires investment, time & resources . We will arm you with the information you need to make the best decisions.
Introduction To Storefronts
On Demand | Live Webinar | Classroom
Your business is growing and now you are considering a storefront location. This can be an amazing, yet pivotal decision.
This course provides an overview of the basics, fundamentals, considerations & expectations of launching and operating a product-based, storefront business. It will help you understand how to prepare and become best equipped for a successful venture.
