When to comes to retail, Terrand Smith is the "jack-of- all trades". Our Health and Beauty categories were in disarray and since it represented 45% of our company sales, there was high priority to get it right. Pricing was misaligned; product assortment had gaps; lacked new and innovative products; promotions were unproductive and worse of all, we were leaving money on the table with vendors.
It did not take long for Terrand to identify the root of each of these issues. She developed a pricing strategy that could absorb promotional impacts and made our marketing efforts more productive. Based on shelf space, she identified assortment gaps to make sure both core and innovative products were offered. She then took it to the last mile to negotiate with new and existing vendors to meet our financial needs.
Terrand took responsibility of this challenge and led this 3 person team to success. She turned the business around in sales and profitability. Her leadership, strategic insight and passion of getting things done is just what we needed.