top of page
Team Meeting

Our Team

Behind every 37 Oaks program and platform is a team with deep commerce expertise, real entrepreneurial experience, and a shared commitment to building businesses that last.

Our Founder

Copy of Terrand Smith Headshot 14 (3)_edited.jpg

Terrand Smith

FOUNDER & CEO

linkedin_white.png
website icon.png

A consummate commerce and retail professional, Terrand Smith oversaw close to $1 billion in revenue during her 20-year career in corporate retail. Working as a National Buyer at the headquarters of some of the largest retailers in the US, she managed, grew, and restored thousands of products with hundreds of vendor partners across over 15,000 retail outlets, building deep expertise in product assortments, operational efficiency, profit and loss optimization, and business model innovation.

​

Working in neighborhoods across the country, she noticed that small business owners — product and service-based — were greatly hindered by a lack of knowledge around the complexities of retail, distribution, and commerce. They were exceptional at their craft, but without that knowledge their growth stalled. She recognized how vital, and how overlooked, the success of these entrepreneurs was to local economies and communities.

​

In January 2016, she launched 37 Oaks, a global commerce development company that transforms small businesses into high-value, sustainable, and scalable enterprises. Today, 37 Oaks operates domestically and internationally,  partnering with municipalities, CDFIs, economic development organizations, and institutions nationwide, and delivering commerce development programming across multiple continents including in partnership with global institutions such as the UK Government Department for Business and Trade.

Operations Team

The team behind the delivery ensures every partner program, entrepreneur experience, and platform runs with excellence.

Emmah Njoroge Headshot .jpg

Emmah

SR. SYSTEMS, OPERATIONS & EXPERIENCE MANAGER

Lourdes Headhshot_edited.jpg

SR. PROGRAM
MANAGER

Lourdes

clarice.png

Clarice

SOCIAL MEDIA &
COMMUNICATIONS  MANAGER

IMG_9707.jpg

Melanie

MANAGER, EDUCATION
SYSTEMS & ENABLEMENT

cher headshot .jpg

Cher

BUSINESS & CUSTOMER
SUPPORT MANAGER

Gladys Headshot.png

Gladys

PROGRAM
MANAGER

Maria Headshot_edited.jpg

Maria

PROGRAM
MANAGER

Yael Headshot 2026.JPG

Yael

RESEARCH, TECHNOLOGY & OPERATIONS INTERN

Circle of Advisors

To effectively support and grow product and service-based businesses domestically and globally, 37 Oaks leans on the support and guidance of trusted, proven industry experts.

Ilana Preuss Headshot.jpeg

Ilana Preuss
NEIGHBORHOOD & ECONOMIC DEVELOPMENT EXPERT
 
WASHINGTON, DC

linkedin.png
Mike Smith Headshot.jpeg

Mike Smith
INTERNATIONAL GROWTH & MARKET EXPANSION EXPERT
 
SEATTLE, WA

linkedin.png
Emmanuel Jackson Headshot.jpeg

Emmanuel Jackson
AI & TECHNOLOGY
STRATEGIST


CHICAGO, IL

linkedin.png
Phil Beckham Headshot.JPG

Phil Beckham
COMMUNITY BUILDING  & STAKEHOLDER RELATIONS EXPERT

CHICAGO, IL

linkedin.png
alison heiser headshot.jpeg

Alison Heiser
INNOVATION &
GROWTH 
STRATEGIST
 
MILWAUKEE, WI

linkedin.png
Gordon Chung Headshot.png

Gordon Liao
INVESTOR &
GROWTH STRATEGIST
 
CHICAGO, IL

linkedin.png
Lester McCarroll Headshot.jpeg

Lester McCarroll Jr.
VENTURE DEVELOPMENT &
BUSINESS STRATEGIST
 
CHICAGO, IL

linkedin.png
bottom of page