Team Meeting

OUR TEAM

About the Founder

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Terrand Smith

FOUNDER + CEO

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A consummate retail professional, Smith oversaw close to $1 Billion in revenue during her decade long career in corporate retail. Working as a National Buyer at the headquarters of CVS, Sears/Kmart, 7-Eleven, she managed, grew & restored thousands of products, with hundreds of vendor partners in over 15,000 retail outlets. Her passions and strengths were centered around optimizing product assortments; streamlining efficiencies; optimizing profit & loss statements and leading business model innovations.

In early 2014, Terrand co-founded a non-retail related technology start-up. Working in neighborhoods across the country, she noticed many product-based entrepreneurs were greatly hindered and not knowledgeable of the complexities of retail, distribution and commerce. They were great at their craft, but due to a lack of knowledge their growth stalled. She realized how vital the success of these community entrepreneurs were to local economies and communities. 

In January  of  2016 , she created a consulting company that focused  on educating and preparing entrepreneurs for growth through ecommerce, wholesale, storefront & mobile retail channels. That company was 37 Oaks.

Operations

Managing day-to-day operations to make sure our business, brand, clients & entrepreneurs are running smoothly.

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Patricia Bernard

ADMINISTRATIVE
ASSISTANT

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Raven Bedenfield

USER EXPERIENCE +
BRANDING MANAGER

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Naila Berry

COMMUNITY & CONTENT
MANAGER 

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Clarice Glahn

SOCIAL MEDIA &
COMMUNICATIONS  MANAGER

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Ana Gonzalez

PROGRAM SUPPORT
MANAGER

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Kendra Jeelani

LOGISTICS &
SUPPLY CHAIN MANAGER

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Zyra Mae- Tuazon

BUSINESS SUPPORT
SPECIALIST

Coaching Community

Coaches help  our entreprenures operate a more profitable, scalable and sustainable business. Learn more about our Coaching Community here.

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Karina Tijerina

Retail Expert

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Digital Marketing Expert

Kish Harris

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Carolyn Fraser

Accountability Coach

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Melissa Davis

Wise  Digital Marketing

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Far Shore Partners

JC Garrett

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Far Shore Partners

Michael Dobrzynski

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Genevieve Coady

Business & Strategy Expert

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Jon Schickedanz

The Alliance Lab

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Ramzey Nassar

Prolific Media

Circle of Advisors

To effectively support & grow small, product-based businesses across the country, 37 Oaks leans on the support & guidance of trusted & proven industry experts. 

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Joyce Bromberg

EXPERIENCE + SPACE DESIGN

STRATEGIST

NEW YORK, NY

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Alison Heiser

INNOVATION + GROWTH

STRATEGIST

 

NEENAH, WI

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Lester McCarroll

VENTURE DEVELOPMENT + BUSINESS

STRATEGIST

 

CHICAGO, IL

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Turkessa Knox

RETAIL + DISTRIBUTION

EXPERT

 

CINCINATTI, OH

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Ilana Preuss

NEIGHBORHOOD DEVELOPMENT

EXPERT

 

WASHINGTON, DC

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Gordon Chun Ching Laio

INVESTOR + GROWTH

STRATEGIST

 

CHICAGO, IL

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