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Team Meeting

Our Team

About the Founder

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Terrand Smith

FOUNDER + CEO

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A consummate retail professional, Smith oversaw close to $1 Billion in revenue during her decade long career in corporate retail. Working as a National Buyer at the headquarters of CVS, Sears/Kmart, 7-Eleven, she managed, grew & restored thousands of products, with hundreds of vendor partners in over 15,000 retail outlets. Her passions and strengths were centered around optimizing product assortments; streamlining efficiencies; optimizing profit & loss statements and leading business model innovations.

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In early 2014, Terrand co-founded a non-retail related technology start-up. Working in neighborhoods across the country, she noticed many product-based entrepreneurs were greatly hindered and not knowledgeable of the complexities of retail, distribution and commerce. They were great at their craft, but due to a lack of knowledge their growth stalled. She realized how vital the success of these community entrepreneurs were to local economies and communities. 

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In January  of  2016 , she created a consulting company that focused  on educating and preparing entrepreneurs for growth through ecommerce, wholesale, storefront & mobile retail channels. That company was 37 Oaks.

Operations Team

Managing day-to-day operations to make sure our business, brand, clients & small business owners are well taken care of.

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Emmah

SR. PROGRAM + OPERATIONS
MANAGER

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PROGRAM
MANAGER

Lourdes

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Clarice

SOCIAL MEDIA &
COMMUNICATIONS  MANAGER

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Melanie

OPERATIONS +
SYSTEM  MANAGER

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Cher

COMMUNITY
MANAGER

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Gladys

PROGRAM
MANAGER

Circle of Advisors

To effectively support & grow small, product-based businesses across the country, 37 Oaks leans on the support & guidance of trusted & proven industry experts. 

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Joyce Bromberg

EXPERIENCE + SPACE DESIGN

STRATEGIST

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NEW YORK, NY

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Alison Heiser

INNOVATION + GROWTH

STRATEGIST

 

NEENAH, WI

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Lester McCarroll

VENTURE DEVELOPMENT + BUSINESS

STRATEGIST

 

CHICAGO, IL

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Turkessa Knox

RETAIL + DISTRIBUTION

EXPERT

 

CINCINATTI, OH

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Ilana Preuss

NEIGHBORHOOD DEVELOPMENT

EXPERT

 

WASHINGTON, DC

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Gordon Chun Ching Laio

INVESTOR + GROWTH

STRATEGIST

 

CHICAGO, IL

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