
OUR TEAM
About the Founder
A consummate retail professional, Smith oversaw close to $1 Billion in revenue during her decade long career in corporate retail. Working as a National Buyer at the headquarters of CVS, Sears/Kmart, 7-Eleven, she managed, grew & restored thousands of products, with hundreds of vendor partners in over 15,000 retail outlets. Her passions and strengths were centered around optimizing product assortments; streamlining efficiencies; optimizing profit & loss statements and leading business model innovations.
In early 2014, Terrand co-founded a non-retail related technology start-up. Working in neighborhoods across the country, she noticed many product-based entrepreneurs were greatly hindered and not knowledgeable of the complexities of retail, distribution and commerce. They were great at their craft, but due to a lack of knowledge their growth stalled. She realized how vital the success of these community entrepreneurs were to local economies and communities.
In January of 2016 , she created a consulting company that focused on educating and preparing entrepreneurs for growth through ecommerce, wholesale, storefront & mobile retail channels. That company was 37 Oaks.
Operations Team
Managing day-to-day operations to make sure our business, brand, clients & entrepreneurs are running smoothly.

Cher Laurel
COMMUNITY PROGRAM
MANAGER

Melanie Dzifa Azamalah
OPERATIONS +
SYSTEM MANAGER

Chrisan Clayton
PROGRAM + PROJECT
MANAGER

Clarice Glahn
SOCIAL MEDIA &
COMMUNICATIONS MANAGER

Ana Gonzalez
SR. PROGRAM
MANAGER

Emmah Njoroge
SR. PROGRAM + OPERATIONS
MANAGER
Coaching Community
Coaches help our entreprenures operate a more profitable, scalable and sustainable business. Learn more about our Coaching Community here.

Lourdes Villegas
PROGRAM
MANAGER

Karina Tijerina
Retail Expert

Digital Marketing Expert
Kish Harris

Carolyn Fraser
Accountability Coach

Melissa Davis
Wise Digital Marketing

Far Shore Partners
JC Garrett

Jon Schickedanz
The Alliance Lab

Genevieve Coady
Business & Strategy Expert
Circle of Advisors
To effectively support & grow small, product-based businesses across the country, 37 Oaks leans on the support & guidance of trusted & proven industry experts.