Coaching, Courses, and Strategies for Global Businesses Ready to Win in U.S. Retail and E-commerce
At 37 Oaks, we deliver more than market entry support - we equip international businesses with the strategy, expertise, knowledge, and resources needed to scale and succeed in the U.S. market. Our comprehensive approach combines expert coaching, targeted education, custom growth strategies, and actionable tools designed to help global brands build lasting value across retail and e-commerce channels.
Whether you're launching direct-to-consumer, entering wholesale, or expanding your retail footprint, we help product-based businesses navigate U.S. market complexities with clarity, confidence, and precision.
Proud Preferred Vendor
Of U.K. Dept For Business & Trade
What We Do
What You Need to Enter, Compete, and Scale in the U.S. Market.
What We Deliver ...
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A complete U.S. market entry strategy — distribution channels, sales approach, and growth roadmap built for retail and e-commerce
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Brand and product positioning tailored for the U.S. consumer — including pricing strategy and global brand translation
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U.S. marketing strategies and cultural business intelligence to help your brand connect and compete
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Retail buyer pitch preparation, key partner identification, and access to trusted U.S. resources and networks
How We Do It
Your U.S. Market Entry Program Includes:
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1:1 coaching with certified 37 Oaks commerce coaches*
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Experts in wholesale, e-commerce, storefronts, operations, and strategy.
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37 Oaks University on-demand courses
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Retail, commerce, and distribution
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Custom growth strategy and market reports*
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Templates, assessments, checklists, and resources to guide US distribution growth plans.
*Additonal costs apply: 1:1 coaching, custom growth strategy & market reports, business support services
37 Oaks In Central Asia
37 Oaks traveled to Central Asia to deliver University courses, coaching, and entrepreneurship best practices to growing entrepreneurs. Check out global commerce development in action.
Events
To global small and medium-sized enterprises, entering the US can feel overwhelming. Fifty states can feel like fifty markets. But it doesn't have to.
Our Founder & CEO, Terrand Smith, joins the Diplomatic Advisory Hub — a partnership between the UK's Foreign, Commonwealth & Development Office and the British Chambers of Commerce — for a live conversation on what it actually takes to enter the US market with strategy, not guesswork.
Terrand will speak directly to working with US buyers and navigating entry into the US retail industry, bringing a practitioner's view from nearly two decades of working in national retail buying positions, in addition to advising small businesses for over a decade in scaling into the US.
Testimonials
Nicola Wood
Founder, Hair Made Easi
During my visit to Chicago, I had the privilege of attending a session with Terrand Smith. Her insights on growth within the US market were invaluable, and they helped me gain a much clearer understanding. I left the session feeling far more prepared to navigate the opportunities and challenges specific to the US.
Gavin Garthwaite CII
Sales, Ergochair
The last few months have been a whirlwind of strategy, sweat, and coordination, from freight logistics to fulfilment prep. And now, to see our products about to land in the USA? It’s surreal.