Course Title: Introduction To Ecommerce Duration: 1 hour 15 minutes Format: LIVE recording, On-Demand video (Watch Now!) Course Description: This course is designed to educate you on ecommerce options & prepare for you for the journey. Learn the importance of this channel, the basics of starting and operating an ecommerce business and the tools, resources and solutions to help you throughout this process. By the end of this course, you will understand... - What ecommerce is and why it is an important sales channel - Advantages and disadvantages of different of ecommerce models - Who is shopping online and why - When to consider an ecommerce in your business strategy - Top mistakes to avoid Agenda Topics: 1) What Is Ecommerce? 2) Why Is Ecommerce Important? 3) Who Is Buying Online and Why? 4) When To Use Ecommerce, 5) Mistakes to Avoid 6) Next Steps Who Should Take This Course? - Product-based businesses with an interest in launching an ecommerce business - Have minimal to no experience in this process - Need to understand the basics, fundamentals & generalizations of this process This on-demand course is a non refundable purchase. You will have 72 hours upon payment to watch this course and then the video will be unavailable.

Course Title: Introduction To Ecommerce Shipping Duration: 1 hour 11 minutes Format: LIVE recording, On-Demand video (Watch Now!) Course Description: If you master e-commerce shipping then you can just about master ecommerce. We often see this topic overlooked or underestimated when small businesses launch online. Learn the basics and fundamentals of establishing a winning ecommerce strategy in the early stages of your online journey. By the end of this course, you will... - Understand the important of an ecommerce shipping strategy - Understand components of what determines shipping costs - Use a framework that helps determine your shipping price - Understand the role customer experience plays in your strategy - Understand tools & resources to help develop a shipping strategy - Understand top mistakes to avoid 37 Oaks University Course Prerequisite: Introduction to Ecommerce Agenda Topics: 1) Ecommerce Shipping Basics 2) Understanding 3) Shipping Costs 4) Customer Experience 5) Determine Shipping Price 6) Shipping Tools & Resources 7) Mistakes to Avoid 8) Next Steps Who Should Take This Course? - Small business owners in the early stages of developing an online, product-based, ecommerce business - Focused on domestic shipping (United States) - Need to better understand ecommerce shipping to increase profitability. - Understand that a shipping strategy is needed to operate a successful business. This on-demand course is a non refundable purchase. You will have 72 hours upon payment to watch this course and then the video will be unavailable.

Course Title: Introduction To Ecommerce Marketing Strategy Duration: 50 minutes Format: LIVE recording, on-demand video (Watch Now!) Course Description: "Build It And They Will Come" is not an effective ecommerce marketing strategy. Having a thoughtful approach to marketing your online store is required to compete in this market. But where do you start? This introductory course helps you understand how to translate the sales funnel framework to an effective ecommerce marketing strategy. 37 Oaks University Course Prerequisite: Introduction to Ecommerce By the end of this course, you will... - Understand why an ecommerce marketing strategy is important. - Understand the basic principles of a sales funnel and how this framework can grow your online business. - Learn the different stages of a sales funnel and tactics to support the goals of each stage. - Understand top metrics to track & measure a successful ecommerce strategy. - Increase awareness of helpful tools & resources to help you plan, manage and execute. - Understand top mistake to avoid. Agenda Topics: 1) Ecommerce Marketing Strategy Basics 2) Ecommerce Customer Journey 3) Data, Analytics & Resources 4) Top Mistakes to Avoid 5) Next Steps Who Should Take This Course? - Small businesses & entrepreneurs in the early stages of developing an ecommerce marketing strategy. - Need a foundation and to understand the basics of an ecommerce strategy. - Little to no experience in this area. This course is not designed to teach the tactics and “how to” set up and manage specific social media platforms (i.e. Facebook, Instagram, etc.) This on-demand course is a non refundable purchase. You will have 72 hours upon payment to watch this course and then the video will be unavailable.

Course Title: Introduction To Wholesaling Duration: 1 hour Format: LIVE recording, on-demand video (Watch Now!) Course Description: Wholesaling is when you sell goods in large quantities to be retailed by others. This can include selling to distributors or directly to retailers. This Introduction To Wholesaling course will cover the basics and fundamentals of this process. By the end of this course, you will - Understand if and/or when you want to a pursue the wholesaling channel to grow your business. - Understand the process, considerations & expectations of wholesaling. - Understand key decision makers, partners, their motivations & influences. - Learn ways to connect to key decision makers and partners & how to prepare for those interactions. - Become aware of myths & common mistakes. Agenda Topics: 1) Why Wholesaling? 2) The Buyer 3) The Selling Into Wholesale Process 4) Setting Expectations 5) Top Mistakes To Avoid 7) Next Steps Who Should Take This Course? - Small product-based businesses and entrepreneurs with an interest in entering or expanding to into wholesale outlets of all sizes. - Have minimal to no experience in wholesaling. - Need to understand the basics, fundamentals & generalizations of this process. This on-demand course is a non refundable purchase. You will have 72 hours upon payment to watch this course and then the video will be unavailable.

Course Title: Introduction To Wholesale Distribution Partners Duration: 1 hour 10 minutes Format: LIVE recording, on-demand video (Watch Now!) Course Description: Wholesaling is when you sell goods in large quantities to be retailed by others. There are people and organizations that support & guide you through this process. This course covers the basics and fundamentals of these partnerships. By the end of this course, you will... - Understand the role a wholesale distribution partner plays in your business growth. - Understand your partner options and the factors to determine which is best for you. - Understand when to use them and examples of compensation structures. - Know how to find and how to prepare for those meetings. - Gain awareness of myths & common mistakes to avoid. 37 Oaks University Course Prerequisite: Introduction to Wholesaling Agenda Topics: 1) What is a Wholesale Distribution Partner? 2) Independent Brokers 3) Broker Agencies 4) Distributors 5) Top Mistakes To Avoid 7) Next Steps Who Should Take This Course? - Growing product-based businesses with an interest in entering or expanding into retail stores & distributors of all sizes. - Minimal to no experience or knowledge in working with wholesale distribution partners. - Need to understand the basics, fundamentals & generalizations of working with wholesale distribution partners. - Completed “Introduction To Wholesaling” course through 37 Oaks University. This on-demand course is a non refundable purchase. You will have 72 hours upon payment to watch this course and then the video will be unavailable.

Course Title: Introduction To Retail Promotions Duration: 1 hour and 20 minutes Format: LIVE recording, on-demand video (Watch Now!) Course Description: One of the top mistakes brands make regarding retail marketing and promotions is that they do not have a marketing strategy BEFORE approaching a retailer and they don’t maintain a strong marketing strategy once on store shelves. This course will provide insight to help you develop a strategy that is attractive to Buyers and will help maintain your space on retail shelves. 37 Oaks Course Prerequisite: Introduction to Wholesaling By the end of this course, you will... - Understand the importance of a having a strong retail promotional strategy. - Understand ways you can promote your brand in a retail environment. - Become familiar with retail & wholesale terminology & promotion options. - Learn about metrics that help track & measure effectiveness of promotions. - Understand top mistakes to avoid in this process. Agenda Topics: 1) Retail Promotion Basics 2) Retail Promotional Channels 3) Retail Promotion Tactics 4) Displays 5) Building Your Retail Promotion Plan 6) Top Mistakes to Avoid 7) Next Steps Who Should Take This Course? - Small, product-based businesses in the early stages of growing through retail. - Businesses with an interest in approaching medium to larger sized retailers & distributors. - Limited knowledge in this area and need to understand the basics and fundamentals. This on-demand course is a non refundable purchase. You will have 72 hours upon payment to watch this course and then the video will be unavailable.

Course Title: Wholesale Business Development Tools Duration: 1 hour Format: LIVE recording, On-Demand video (Watch Now!) Course Description: You may get one chance to make a first impression. When pitching to retail Buyers and distributors, it is important to be prepared & professional with information they need. Learn how to structure and design key business development collateral in the retail process. By the end of this course, you will understand... - Understand the role business development tools play in a successful sales process. - Understand when & why to use these tools to move the sales process forward. - Understand characteristics & components of effective sales tools. - Exposed to real-life examples of each tool. - Understand tools & resources to support in tool creation. - Top mistakes to avoid. Agenda Topics: 1) Understanding Wholesale Business Development Tools 2) Brand Sales Sheet 3) Retail Sales Deck 4) Samples 5) Product Spec/ Line Sheet 6) Tools & Resources 7) Next Steps Who Should Take This Course? - Small businesses & entrepreneurs seeking wholesale distribution in small to large accounts. - Little to no understanding of the tools needed to successfully approach the wholesale sales process. -Seek direction and guidance on how to correctly create/design these tools. - Completed 37 Oaks University Prerequisites: Introduction to Wholesaling & Introduction to Wholesale Distribution Partners This on-demand course is a non refundable purchase. You will have 72 hours upon payment to watch this course and then the video will be unavailable.

Course Title: Introduction to Storefront Businesses Duration: 1 hour 11 min Format: LIVE recording, On-Demand video (Watch Now!) Course Description: Your business is growing and now you are considering a storefront location. This can be an amazing, yet pivotal decision. This course provides an overview of the basics, fundamentals, considerations & expectations of launching and operating a product-based, storefront business. It will help you understand how to prepare and become best equipped for a successful  venture. By the end of this course, you will understand... - How a storefront business is defined and its various formats. - Storefront value to a brand, customer & community. - How to become well-equipped & adequately prepared for the realities of operating a retail business. - Key cost considerations. - How to storefront measure success. - Tools & resources to help you through this process. Agenda Topics: 1) Setting The Foundation 2) Realities of Retail 3) Storefront Cost Considerations 4) Measurements of Success 5) Tools & Resources 6) Next Steps Who Should Take This Course? - Small, product-based business and entreprenures considering a storefront business and have little to no knowledge on this topic. - Have a desire to learn more about this model to better understand the process & prepare for the journey. This on-demand course is a non refundable purchase. You will have 72 hours upon payment to watch this course and then the video will be unavailable.

Course Title: Introduction To Pop Up Markets Duration: 1 hour Format: LIVE recording, On-Demand video (Watch Now!) Course Description: A great and flexible way to strategically grow your business is to participate in pop up markets. Learn how to plan effectively and get the most out of these opportunities. By the end of this course, you will... - Understand what a pop up is, its different formats and benefits. - Learn how to find & vet pop up market opportunities. - Understand critical tasks that require pre-planning to have a successful event. - Learn how to outline financial & non-financial measurements of success. - Become familiar with merchandising principles designed to drive sale. - Learn tips on how to effective sell in this environment. - Understand value of post-event evaluation Agenda Topics: 1) The Basics 2) Pre-Planning 3) Measurements of Success 4) Fundamentals of Pop Up Market Merchandising 5) Tips for Effective Selling 6) Post Event Evaluation 7) Wrap Up Who Should Take This Course? - Product-based businesses looking to effectively use pop up markets to grow. - Interest in both indoor & outdoor pop up markets that use a table or booth format. (Does not include information on single or shared brands in storefront pop ups) - Need to be introduced to the fundamentals of effectively planning and launching a successful pop up. - Completed prerequisite courses: Intro to Product Assortments; Defining Your Unique Value; Intro to Costing Goods; Introduction to Ecommerce Marketing Strategy This on-demand course is a non refundable purchase. You will have 72 hours upon payment to watch this course and then the video will be unavailable.

Course Title: Defining Your Unique Value Workshop Duration: 53 minutes Format: LIVE recording, on-demand video (Watch Now!) Course Description: Why should people buy from you and not the competition? How can you position your business to be more attractive to retail buyers or customer? The value you provide to the market may be deeper than you think. This is why it is critical to dedicate time to uncovering your true value as it is the core of all your customer marketing & communication messages. This workshop has helped businesses around the country get a better understanding of what they are REALLY selling. We provide a framework and application exercises to help you jumpstart the process of drafting your Unique Value Statement. By the end of this course, you will... - Understand the importance of a strong, clear & unique value statement. - Understand the characteristics & components of an effective & unique value statement. - Learn how to use a framework to build or strengthen your unique value statement. - Develop a first draft a unique value statement to jumpstart this process. Agenda: 1) Building The Foundation 2) Introducing The Framework 3) Diving Deep Into The Framework 4) Drafting Your Unique Value Statement 5) Next Steps Who Should Take This Course? - Small businesses that need to understand and outline their true business value to strongly compete. - Need to develop stronger and more effective customer communication & experiences. - In the early stages of this process & need a framework for direction, guidance & support This on-demand course is a non refundable purchase. You will have 72 hours upon payment to watch this course and then the video will be unavailable.

Course Title: Introduction To Retail Math Duration: 1 hour and 7 minutes Format: LIVE recording, on-demand video (Watch Now!) Course Description: How can we grow what we don't measure? How can we qualify for grants and loans if we don't capture performance? This course introduces you methods that help you understand, track & manage your business through a Profit & Loss statement. By the end of this course, you will... - Understand the basic principles of a profit & loss statement. - Understand how your decisions impact business financials. - Understand the the implications of these decisions. - Become knowledgeable of tools & resources to support, track & manage financials Agenda Topics: 1) The Basics of a Profit & Loss Statement 2) The Profit & Loss Statement Breakdown 3) Net Profit Scenarios 4) Preparing Your Profit & Loss Statement 5) Next Steps Who Should Take This Course? - Small businesses & entrepreneurs with product-based businesses. - Business owners that understand the importance of tracking & managing financials. - In the early stages of this process with no or limited experience in this area. - Committed to investing and educating yourself in this field. - Do not have to be a financial genius to take this course. This on-demand course is a non refundable purchase. You will have 72 hours upon payment to watch this course and then the video will be unavailable.

Course Title: Introduction To Costing Goods Duration: 40 minutes Format: LIVE recording, On-Demand video (Watch Now!) Course Description: Do you need help understanding how much your product cost to produce? These are VERY important numbers to know as it is the core to many business decisions. We will teach you how to approach this process in your business. By the end of this course, you will understand... - Importance of knowing & calculating your manufacturing costs. - Relationship of product costs to product pricing. - Components, considerations & process of calculating your manufacturing costs. - Tools & resources to help this process. - Top mistakes to avoid. Agenda Topics: 1) Basics Of Costing Goods 2) Calculating 3) Manufacturing Costs 4) Tools & Resources 5) Mistakes To Avoid 6) Next Steps Who Should Take This Course? - Small businesses and entrepreneurs that need to get a firm grasp on their product costs so they can operate a more profitable business. - An introductory course that covers the basics & fundamentals of calculating your manufacturing costs. - Provides education, resources and templates to set a foundation and support continued work on this process after the course. This on-demand course is a non refundable purchase. You will have 72 hours upon payment to watch this course and then the video will be unavailable.

Course Title: Introduction to Product Pricing Duration: 58 min Format: LIVE recording, On-Demand video (Watch Now!) Course Description: Your pricing strategy will not only impact what you sell, where you sell and to whom you sell to, but also how much money you bring into your business. This course walks you through a Simple Pricing Framework that help you determine your product's initial pricing structure and then outlines additional strategies to use as your pricing strategy evolves. By the end of this course, you will... - Understand what a pricing strategy is and the importance of having one. - Learn how to use a simple framework to price your products. - Learn how to calculate wholesale costs. - Become aware of various pricing techniques to use as you evolve your strategy. - Understand margin impacts when taking price increases & decreases. - Learn the top mistakes to avoid during this process. - Become aware of tools & resources to help throughout this process. Agenda: 1) The Basics 2) Simple Pricing Framework 3) Pricing Strategies 4) Price Adjustments 5) Top Mistakes To Avoid 6) Next Steps Who Should Take This Course? - Small, product- based businesses & entrepreneurs in the early stages of developing a pricing strategy. - Have completed the following 37 Oaks University courses: Intro to Retail Math, Intro to Costing Goods, Defining Your Unique Value - Need an introductory understanding to the basics & fundamentals of pricing your product. This on-demand course is a non refundable purchase. You will have 72 hours upon payment to watch this course and then the video will be unavailable.

Course Title: Introduction to Assortment Planning Duration: 1 hour Format: LIVE recording, On-Demand video (Watch Now!) Course Description: Do you have too many products, or maybe not enough? How do you determine which products to keep, create and sell? We will share a guidelines, information and processes that will help you make the best decisions for your business. By the end of this course, you will... - Understand what a product assortment plan is and the importance of having one. - Learn how to establish product assortments guidelines and benchmarks. - Learn tactics used to plan & analyze your assortment. - Learn how to validate your assortment choices. - Become aware of tools & resources to help throughout this process. Agenda: 1) The Basics 2) Establish Assortment Guidelines 3) Develop Your Assortment Framework 4) Validate Assortment Choices 5) Next Steps Who Should Take This Course? - Product- based businesses with a history of sales, product and customer data. - Need to determine if selling the right mix of products; considering adding or deleting products; or need to identify product gaps. - Need a basic understanding of how to determine the right product mix for their business. - 37 Oaks University Prerequisite Courses: Introduction to Retail Math; Introduction to Costing Goods; Introduction to Pricing Product; Defining Your Unique Value; Inventory Management; Annual Planning Session This on-demand course is a non refundable purchase. You will have 72 hours upon payment to watch this course and then the video will be unavailable.

Course Title: Introduction to Scaling Production Duration: 1 hour 1 min Format: LIVE recording, On-Demand video (Watch Now!) Course Description: If you are ready to scale your distribution, then you are ready to scale up your production. But, there are many options to consider.  Does it make sense for you to use a contract manufacturer (co-man), contract-packer  (co-packer) or possibly a commercial kitchen.  Let's explore and understand the roles and  benefits of each.  By the end of this course, you will understand... - Difference between a contract manufacturer (co-man), contract packer (co-packer) and the role they can play in your business. - Why use a co-man and/or co-packer, and the different types to consider. - When you are ready for a co-man and/or co-packer. - How to find, vet, apply financial considerations and mistakes to avoid with each. - What a commercial kitchen is; amenities offered, when & why to use it. - Different types of commercial kitchens and how to locate them. Agenda: 1) Contract Manufacturer & Contract Packer: A) The Basics B) Preparing to Scale Production C) Selection D) Financial Considerations E) 5 Mistakes to Avoid 2) Commercial Kitchens A) Definition B) Who Uses; When To Use C) Different Types D) How To Find E) Next Steps Who Should Take This Course? - Small, product- based businesses & entrepreneurs needing an introduction to scaling production. - Includes all categories with scaling operations, especially food, beverages, beauty, health, fashion & food trucks categories. - Products that can be mass produced (not custom or unique products). - Need to understand the basics and fundamentals of contract manufactures (co-man), contract packers, (co-packers) and commercial kitchens. This on-demand course is a non refundable purchase. You will have 72 hours upon payment to watch this course and then the video will be unavailable.

Course Title: Introduction to Value Stream Mapping Duration: 40 minutes Format: LIVE recording, On-Demand video (Watch Now!) Course Description: Have you noticed any problems or challenges with your business processes or operations,  if fixed, you can save time, money and resources? This course will introduce you to the principles and insights of Value Stream mapping and walk you through a simple  framework that will help you identify these opportunities and lay out your next steps on how to run  a more efficient business.   By the end of this course, you will... - Understand the basic principles of VSM and how it can be used to improve your business operations. - Understand when, where and why you would want to apply these principles. - Experience a simple 7 step VSM inspired framework that can help save time, costs and resources. Agenda: 1) Basics of Value Stream Mapping 2) Simple Value Stream Mapping (Inspired) Process 3) Next Steps Who Should Take This Course? - Growing product-based businesses. - Need to address operational inefficiencies to save time, money and/or deliver a better customer experience. - In the early stages of this processes and have limited or no experience in how to do this. This on-demand course is a non refundable purchase. You will have 72 hours upon payment to watch this course and then the video will be unavailable.

Course Title: Annual Planning Workshop Duration: 54 minutes Format: LIVE recording, on-demand video (Watch Now!) Course Description: This workshop provides a framework to guide your team through an annual planning process that leads to a productive and profitable year. 37 Oaks Course Prerequisite: Introduction to Retail Math IMPORTANT: Email a copy of your receipt to info@37oaks.com to receive your "Annual Planning Workshop Resource Packet". By the end of this course, you will... - Understand the role an annual planning session has in your business success. - Outline information & insights needed to prepare a productive planning session. - Define & categorize business goals to ensure a holistic plan. - Identify, organize & prioritize key initiatives for focus and impact. - Outline costs necessary to achieve business goals. Agenda Topics: 1) Annual Planning Basics 2) Planning Prework 3) Strategic Planning Framework 4) Budgeting For Project Costs 5) Top Mistakes To Avoid 6) Next Steps Who Should Take This Course? - Entrepreneurs & small businesses in the early stages of business planning for the upcoming year. - Need a simple process & framework to organize an effective annual planning session. - Completed 37 Oaks University’s Introduction to Retail Math course This on-demand course is a non refundable purchase. You will have 72 hours upon payment to watch this course and then the video will be unavailable.

Course Title: 2020 Holiday Planning Workshop Duration: 1 hour and 4 minutes Format: LIVE recording, on-demand video (Watch Now!) Course Description: The holiday season can represent upwards of 40% of annual sales for our small businesses. So, needless to say, it is important to have a plan. In addition, 2020 has been a transformational and unprecedented year, and we have to consider the uniqueness of it in our holiday planning strategies. Customers holiday shopping behaviors will be impacted by it. This course provides a framework for growing businesses that are strapped for time and resources and need to have a quick and focused holiday strategy. 37 Oaks Course Prerequisites: Defining Your Unique Value & Introduction To Ecommerce Marketing Strategies. By the end of this course, you will understand... - How to draft your unique holiday value statement and why this is important. - Key shopping dates to target marketing efforts during the holiday season. - Shopper’s purchasing behaviors and values during different stages of the holiday season. - Marketing strategies & tactics that will attract and influence customers to buy. - Tools and resources to help your holiday planning process. - Key metrics to track and measure performance. Agenda Topics: 1) Defining Your Unique Holiday Value Statement 2) Defining Your Holiday Strategy 3) 60 Day Holiday Action Plan 4) Performance Metrics 5) Tools & Resources IMPORTANT: Please email your receipt to info@37oaks.com to receive your copy of the "Holiday Planning Template". Who Should Take This Course? - Growing product-based businesses in need of a focused and targeted 60-day holiday strategy. - Growing businesses strapped for time and resources regarding holiday planning. - Completed the 37 Oaks University Defining Your Unique Value and Intro To Ecommerce Marketing Strategies courses This on-demand course is a non refundable purchase. You will have 72 hours upon payment to watch this course and then the video will be unavailable.