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Definition Innovator 2.0

An advanced business growth experience that helps established creative entrepreneurs build the strategies, systems, and leadership capabilities needed to scale.

Team Collaboration Meeting
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PARTNERS WITH

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From Growing a Business to Building One Designed to Scale.

37 Oaks is excited to once again partner with Definition Theatre and Promise Holdings to build on the legacy of the long-running Definition Innovator program and introduce its next evolution: Definition Innovator 2.0. Building on four years of supporting creative entrepreneurs on Chicago's South and West Sides, this advanced experience brings creativity and business together to help established entrepreneurs prepare for their next stage.

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Definition Innovator 2.0 goes deeper into what it takes to scale strategically. Entrepreneurs will learn important skills needed to build the right team, prepare for manufacturing growth, integrate technology and AI, streamline operations, translate their story into sales, and build business value. 

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Scaling also requires entrepreneurs to grow alongside their businesses. Through courses, one-on-one business coaching, leadership presence coaching, back-office operational support, and hands-on learning, they will receive the education and support needed to put what they learn into action. They'll strengthen how they tell their story, communicate their vision, and show up as leaders, building the confidence to pursue new opportunities and capital.

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Who Should

Apply?

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  • Established creative entrepreneurs in the Chicago area who have a solid business foundation and are preparing to scale.

  • Definition Innovator 1.0 program alumni are highly encouraged to apply.

  • Demonstrate customer demand and consistent business activity.

  • Preparing to scale or currently navigating business growth.

  • Ready to strengthen team, operations, technology, or production.

  • Focused on building long-term business value.

  • Ready to strengthen leadership presence and confidently communicate their vision.

Program

Includes​

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  •  6 Courses

    • Virtual webinars

    • On-demand course access

    • Topics: Value-Building Innovation, Selling Your Story, AI and Tech Integration, Scaling Manufacturing, and Team Building.

  • 1:1 Coaching

  • 1:1 Leadership Presence Coaching

  • Capstone Presentation

    • Prizes for winners​

  • Back-Office Support Services​

  • $1,000 Graduation  Stipend

Important

Dates

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  • Intense 2-month program.

  • Oct 9: Applications close

  • Oct 20: Virtual Orientation

    • 5:30 - 7:00 pm CST

  • Oct 27 - Dec 8: Virtual Courses

    • 5:30 - 7:30 pm CST​

  • Dec 15: In-person Graduation (TBC)

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Space is limited. Highly competitive program.

 

Applications are approved on a rolling basis. Apply today!

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