A consummate retail professional, Terrand Smith oversaw close to $1 Billion in revenue during her decade long career in corporate retail. Working at the headquarters of CVS, Sears/Kmart, 7-Eleven, and Steelcase, she managed, grew, and restored categories with thousands of products and hundreds of vendor partners in over 15,000 retail outlets.


Her strengths were in optimizing product assortments; establishing pricing strategies; developing impactful promotions; streamlining inefficiencies; negotiating with vendors and closely managing profit and loss statements. Her success was in leading her businesses to increased sales, market share and profitability. She drove key innovation projects that created new business models, growth and additional revenue streams.

In early 2014, Terrand ventured down the entrepreneurial path and co-founded a technology start up that leveraged much of her innovation background at Steelcase, Inc. In 2016, following her passion, she transitioned to become a solopreneur and founded 37 Oaks, a commerce consulting firm that educates and prepares local businesses for diversified growth through ecommerce, wholesale, storefront and mobile retail. Their sole mission is to strengthen and revitalize communities through local retail. 

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Terrand Smith


Retail + Distribution Expert

Turkessa Knox

(Cincinatti, OH)

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Development Expert

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Ilana Preuss

(Washington, D.C.)

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Investor & Growth Strategist

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Gordon Chun Ching Laio

(Chicago, IL)

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Experience + Space Design Strategist

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Joyce Bromberg

(New York, NY)

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Innovation + Growth Strategist

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Alison Heiser

(Neenah, WI)

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Venture Development + Business Strategist

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Lester McCarroll

(Chicago, IL)

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