Course Title: Introduction To Ecommerce Duration: 1 hour 15 minutes Format: LIVE recording, On-Demand video (Watch Now!) Course Description: This course is designed to educate you on ecommerce options & prepare for you for the journey. Learn the importance of this channel, the basics of starting and operating an ecommerce business and the tools, resources and solutions to help you throughout this process. By the end of this course, you will understand... - What ecommerce is and why it is an important sales channel - Advantages and disadvantages of different of ecommerce models - Who is shopping online and why - When to consider an ecommerce in your business strategy - Top mistakes to avoid Agenda Topics: 1) What Is Ecommerce? 2) Why Is Ecommerce Important? 3) Who Is Buying Online and Why? 4) When To Use Ecommerce, 5) Mistakes to Avoid 6) Next Steps Who Should Take This Course? - Product-based businesses with an interest in launching an ecommerce business - Have minimal to no experience in this process - Need to understand the basics, fundamentals & generalizations of this process This on-demand course is a non refundable purchase. You will have 72 hours upon payment to watch this course and then the video will be unavailable.

Course Title: Introduction To Ecommerce Shipping Duration: 1 hour 11 minutes Format: LIVE recording, On-Demand video (Watch Now!) Course Description: If you master e-commerce shipping then you can just about master ecommerce. We often see this topic overlooked or underestimated when small businesses launch online. Learn the basics and fundamentals of establishing a winning ecommerce strategy in the early stages of your online journey. By the end of this course, you will... - Understand the important of an ecommerce shipping strategy - Understand components of what determines shipping costs - Use a framework that helps determine your shipping price - Understand the role customer experience plays in your strategy - Understand tools & resources to help develop a shipping strategy - Understand top mistakes to avoid 37 Oaks University Course Prerequisite: Introduction to Ecommerce Agenda Topics: 1) Ecommerce Shipping Basics 2) Understanding 3) Shipping Costs 4) Customer Experience 5) Determine Shipping Price 6) Shipping Tools & Resources 7) Mistakes to Avoid 8) Next Steps Who Should Take This Course? - Small business owners in the early stages of developing an online, product-based, ecommerce business - Focused on domestic shipping (United States) - Need to better understand ecommerce shipping to increase profitability. - Understand that a shipping strategy is needed to operate a successful business. This on-demand course is a non refundable purchase. You will have 72 hours upon payment to watch this course and then the video will be unavailable.

Course Title: Introduction To Ecommerce Marketing Strategy Duration: 50 minutes Format: LIVE recording, on-demand video (Watch Now!) Course Description: "Build It And They Will Come" is not an effective ecommerce marketing strategy. Having a thoughtful approach to marketing your online store is required to compete in this market. But where do you start? This introductory course helps you understand how to translate the sales funnel framework to an effective ecommerce marketing strategy. 37 Oaks University Course Prerequisite: Introduction to Ecommerce By the end of this course, you will... - Understand why an ecommerce marketing strategy is important. - Understand the basic principles of a sales funnel and how this framework can grow your online business. - Learn the different stages of a sales funnel and tactics to support the goals of each stage. - Understand top metrics to track & measure a successful ecommerce strategy. - Increase awareness of helpful tools & resources to help you plan, manage and execute. - Understand top mistake to avoid. Agenda Topics: 1) Ecommerce Marketing Strategy Basics 2) Ecommerce Customer Journey 3) Data, Analytics & Resources 4) Top Mistakes to Avoid 5) Next Steps Who Should Take This Course? - Small businesses & entrepreneurs in the early stages of developing an ecommerce marketing strategy. - Need a foundation and to understand the basics of an ecommerce strategy. - Little to no experience in this area. This course is not designed to teach the tactics and “how to” set up and manage specific social media platforms (i.e. Facebook, Instagram, etc.) This on-demand course is a non refundable purchase. You will have 72 hours upon payment to watch this course and then the video will be unavailable.

Course Title: Introduction To Wholesaling Duration: 1 hour Format: LIVE recording, on-demand video (Watch Now!) Course Description: Wholesaling is when you sell goods in large quantities to be retailed by others. This can include selling to distributors or directly to retailers. This Introduction To Wholesaling course will cover the basics and fundamentals of this process. By the end of this course, you will - Understand if and/or when you want to a pursue the wholesaling channel to grow your business. - Understand the process, considerations & expectations of wholesaling. - Understand key decision makers, partners, their motivations & influences. - Learn ways to connect to key decision makers and partners & how to prepare for those interactions. - Become aware of myths & common mistakes. Agenda Topics: 1) Why Wholesaling? 2) The Buyer 3) The Selling Into Wholesale Process 4) Setting Expectations 5) Top Mistakes To Avoid 7) Next Steps Who Should Take This Course? - Small product-based businesses and entrepreneurs with an interest in entering or expanding to into wholesale outlets of all sizes. - Have minimal to no experience in wholesaling. - Need to understand the basics, fundamentals & generalizations of this process. This on-demand course is a non refundable purchase. You will have 72 hours upon payment to watch this course and then the video will be unavailable.

Course Title: Introduction To Wholesale Distribution Partners Duration: 1 hour 10 minutes Format: LIVE recording, on-demand video (Watch Now!) Course Description: Wholesaling is when you sell goods in large quantities to be retailed by others. There are people and organizations that support & guide you through this process. This course covers the basics and fundamentals of these partnerships. By the end of this course, you will... - Understand the role a wholesale distribution partner plays in your business growth. - Understand your partner options and the factors to determine which is best for you. - Understand when to use them and examples of compensation structures. - Know how to find and how to prepare for those meetings. - Gain awareness of myths & common mistakes to avoid. 37 Oaks University Course Prerequisite: Introduction to Wholesaling Agenda Topics: 1) What is a Wholesale Distribution Partner? 2) Independent Brokers 3) Broker Agencies 4) Distributors 5) Top Mistakes To Avoid 7) Next Steps Who Should Take This Course? - Growing product-based businesses with an interest in entering or expanding into retail stores & distributors of all sizes. - Minimal to no experience or knowledge in working with wholesale distribution partners. - Need to understand the basics, fundamentals & generalizations of working with wholesale distribution partners. - Completed “Introduction To Wholesaling” course through 37 Oaks University. This on-demand course is a non refundable purchase. You will have 72 hours upon payment to watch this course and then the video will be unavailable.

Course Title: Introduction To Retail Promotions Duration: 1 hour and 20 minutes Format: LIVE recording, on-demand video (Watch Now!) Course Description: One of the top mistakes brands make regarding retail marketing and promotions is that they do not have a marketing strategy BEFORE approaching a retailer and they don’t maintain a strong marketing strategy once on store shelves. This course will provide insight to help you develop a strategy that is attractive to Buyers and will help maintain your space on retail shelves. 37 Oaks Course Prerequisite: Introduction to Wholesaling By the end of this course, you will... - Understand the importance of a having a strong retail promotional strategy. - Understand ways you can promote your brand in a retail environment. - Become familiar with retail & wholesale terminology & promotion options. - Learn about metrics that help track & measure effectiveness of promotions. - Understand top mistakes to avoid in this process. Agenda Topics: 1) Retail Promotion Basics 2) Retail Promotional Channels 3) Retail Promotion Tactics 4) Displays 5) Building Your Retail Promotion Plan 6) Top Mistakes to Avoid 7) Next Steps Who Should Take This Course? - Small, product-based businesses in the early stages of growing through retail. - Businesses with an interest in approaching medium to larger sized retailers & distributors. - Limited knowledge in this area and need to understand the basics and fundamentals. This on-demand course is a non refundable purchase. You will have 72 hours upon payment to watch this course and then the video will be unavailable.

Course Title: Wholesale Business Development Tools Duration: 1 hour Format: LIVE recording, On-Demand video (Watch Now!) Course Description: You may get one chance to make a first impression. When pitching to retail Buyers and distributors, it is important to be prepared & professional with information they need. Learn how to structure and design key business development collateral in the retail process. By the end of this course, you will understand... - Understand the role business development tools play in a successful sales process. - Understand when & why to use these tools to move the sales process forward. - Understand characteristics & components of effective sales tools. - Exposed to real-life examples of each tool. - Understand tools & resources to support in tool creation. - Top mistakes to avoid. Agenda Topics: 1) Understanding Wholesale Business Development Tools 2) Brand Sales Sheet 3) Retail Sales Deck 4) Samples 5) Product Spec/ Line Sheet 6) Tools & Resources 7) Next Steps Who Should Take This Course? - Small businesses & entrepreneurs seeking wholesale distribution in small to large accounts. - Little to no understanding of the tools needed to successfully approach the wholesale sales process. -Seek direction and guidance on how to correctly create/design these tools. - Completed 37 Oaks University Prerequisites: Introduction to Wholesaling & Introduction to Wholesale Distribution Partners This on-demand course is a non refundable purchase. You will have 72 hours upon payment to watch this course and then the video will be unavailable.

Course Title: Introduction To Retail Math Duration: 1 hour and 7 minutes Format: LIVE recording, on-demand video (Watch Now!) Course Description: How can we grow what we don't measure? How can we qualify for grants and loans if we don't capture performance? This course introduces you methods that help you understand, track & manage your business through a Profit & Loss statement. By the end of this course, you will... - Understand the basic principles of a profit & loss statement. - Understand how your decisions impact business financials. - Understand the the implications of these decisions. - Become knowledgeable of tools & resources to support, track & manage financials Agenda Topics: 1) The Basics of a Profit & Loss Statement 2) The Profit & Loss Statement Breakdown 3) Net Profit Scenarios 4) Preparing Your Profit & Loss Statement 5) Next Steps Who Should Take This Course? - Small businesses & entrepreneurs with product-based businesses. - Business owners that understand the importance of tracking & managing financials. - In the early stages of this process with no or limited experience in this area. - Committed to investing and educating yourself in this field. - Do not have to be a financial genius to take this course. This on-demand course is a non refundable purchase. You will have 72 hours upon payment to watch this course and then the video will be unavailable.

Course Title: Introduction To Costing Goods Duration: 40 minutes Format: LIVE recording, On-Demand video (Watch Now!) Course Description: Do you need help understanding how much your product cost to produce? These are VERY important numbers to know as it is the core to many business decisions. We will teach you how to approach this process in your business. By the end of this course, you will understand... - Importance of knowing & calculating your manufacturing costs. - Relationship of product costs to product pricing. - Components, considerations & process of calculating your manufacturing costs. - Tools & resources to help this process. - Top mistakes to avoid. Agenda Topics: 1) Basics Of Costing Goods 2) Calculating 3) Manufacturing Costs 4) Tools & Resources 5) Mistakes To Avoid 6) Next Steps Who Should Take This Course? - Small businesses and entrepreneurs that need to get a firm grasp on their product costs so they can operate a more profitable business. - An introductory course that covers the basics & fundamentals of calculating your manufacturing costs. - Provides education, resources and templates to set a foundation and support continued work on this process after the course. This on-demand course is a non refundable purchase. You will have 72 hours upon payment to watch this course and then the video will be unavailable.