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(Atlanta, GA)
Retail Ready:
Downtown Business

Atlanta Downtown + 37 Oaks are excited to host an accelerator that educates and prepares small business owners for successful growth into storefronts. 

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Preparing Atlanta's Entrepreneurs For Growth Into Storefronts!

This 11-week program empowers product- based businesses to transition into storefront locations within Downtown Atlanta.  


We have strategically curated a combination of 37 Oaks University courses, hands-on exercises, and workshops; Prepare to Shift: The Workbook and 37 Oaks' Growth Lab to gain the knowledge, resources, and connections necessary to successfully scale their operations, as they consider a brick-and-mortar presence in Downtown Atlanta.


Apply today!

Image by Ashim D’Silva

Small Businesses​ Profile


  • Product-based business with 2+ years of operations.

  • 1-3 years of business operations

  • Interest in growing into a storefront in Downtown Atlanta within the next 1-3 years.

  • Active business license.

  • Commit to completing this program in its entirety.

  • See more details on application.



  • 37 Oaks University courses + assignments.

    • Courses from the Storefront, Strategy + Operations series. 

    • Live webinar and on-demand courses

  • In-person workshops. 

  • Downtown Atlanta tour of upcoming developments + retail spaces.

  • Connection to landlords + vending opportunities. 

  • Pitch event 

  • Grant support upon completion of program.

  • Prepare To Shift: The Workbook

  • Complimentary access to 37 Oaks Growth Lab.




  • ​June 25: Interest Session (see application to register)

  • July 24: Application Deadline

  • Aug 9: Cohort Selection

  • Aug 20 at 11: 00 AM EST:  Virtual Orientation

  • August  27 - December 3, 11:00 - 1:00 EST: Courses 

    • On Tuesdays

  • December 5: Graduation (+ Pitch Event

*Dates subject to change.​

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